The Product Ideas Newsletter #9
the key to innovation, cohort-based courses, and saddles as wellness products
The CEO of Slack famously explained “We don’t sell saddles here”. Instead, metaphorically speaking, they’re selling the lifestyle of horseback riding to the masses.
Similarly, Jeff Morris Jr. observed: “Superhuman is a productivity tool on the surface. But for people who use the product everyday, Superhuman is closer to a wellness product.”
Another great example is how Conor White-Sullivan’s Roam which is a wellness product disguised as a note-taking tool.
Hence ask yourself: What regular product could you turn into a “wellness product”?
Regular lectures are far from effective and putting them online does more harm than good.
But slowly a far more effective, online-first course approach starts to gain traction: "premium group-coaching experiences”.
Tiago Forte and David Perell have massive success with their premium cohort-based courses and just a few days ago, the first big startup in the field was announced by Gagan Biyani, the co-founder of Udemy. This validates that the economics make sense, that there is demand, and that “smart money” (e.g. Naval Ravikant, Sahil Lavingia, & Austen Allred) think it’s an idea worth pursuing.
Nevertheless, it’s still early and there is lots of room for niche-focused offers.
"Few ideas work on the first try. Iteration is key to innovation." - Sebastian Thrun